Highways England has launched a trial of new motorway signs that will show the price of fuel along a section of the M5 between Bristol and Exeter.
Officials say the move could be rolled out across the country as part of a push to give drivers more information on their journeys and boost competition on fuel prices.
Electronic message signs will show fuel prices at Gordano, Sedgemoor, Bridgwater, Taunton Deane and Exeter motorway service areas.
Image from Highways England
Roads minister, Andrew Jones, said motorists have ‘raised concerns for too long about petrol prices at motorway service stations’.
‘This trial will allow drivers to be much better informed about the cost of fuel and make it easier to plan their breaks around the cheapest deals,’ he added.
Chief highways engineer at Highways England, Mike Wilson, said: ‘Providing fuel price information is an important part of a bigger picture – we want road users to be more informed and in better control of their journeys. This means they’ll be better prepared, more inclined to plan breaks and have a positive driving experience.
‘It’s still very important for motorists to properly plan their journeys and ensure they have sufficient fuel. Running out of fuel on motorways can be hazardous to yourself and other drivers.’
Running until the end of 2017, the trial will monitor how effective the signs are in communicating the information and the impact on fuel prices.
Highways England will also monitor whether there are any safety implications such a more cases of drivers running out of fuel.