The AA is backing a Europe-wide campaign aimed at ensuring that motorists' privacy will not be compromised by the data-sharing implications of connected vehicle technology.
Brussels-based Fédération Internationale de l'Autombile (FIA), which represents motoring and touring clubs such as the AA, found in a survey of 12,000 drivers across 12 EU member states, including the UK, that 90% want to retain ownership of their vehicles' data.
It is calling for European legislation to ensure that they will enjoy 'my car, my data' protection.
Following tests, German motorists' body ADAC states that data-connected cars are already squirrelling away a host of material.
AA president, Edmund King, told the i newspaper: 'Drivers may be unaware of what information is collected, how it is used, who owns it and how it is protected. We support the FIA's campaign for greater transparency.
RAC spokesman, Simon Williams, told Transport Network: 'While supporting the FIA's campaign to ensure data is treated properly, we believe that the understandable nervousness associated with this new technology will diminish as motorists become familiar with the benefits that the use of this data offers’.