Highways England gives a nod to nudge with new safety campaign


Nine major road improvement sites have been given new look signs and road markings as Highways England trials different ways of making its roadworks clearer and safer.

In what may be a nod to so-called 'nudge' tactics - playing on behavioural insights in cost effective small scale interventions - the changes include orange signs pointing out that ‘Nobody likes a tailgater’ and ‘You may not always see us’.

Images of children in hard hats are shown with the message ‘Our Dad works here’ on one sign as the HE tries to improve driver awareness, behaviour and safety through roadworks.

Orange count-in markings are being trialled at one site to reduce sudden braking on approaches to roadworks. All of the sites have portable variable message signs displaying information on how long it will take to get through the roadworks.

Highways England major projects director, Peter Adams, said: 'We have a role to play to make things clearer and simpler for road users. This new approach is about giving them the information they want, such as how long it will take to get through the work, why there are any delays and why the workforce might not be visible. Breaking down in roadworks can also be scary, so to help those who are unfortunate enough to get stuck, we’re trialling dedicated emergency access points for them while they wait for our free recovery.'

The new approach to roadworks was launched in June, just two months after the HE came into being, although as Transport Network understands, the project was started over a year ago by the Highways Agency. The nine sites include five on the M1, two on the M3, plus two on the A40 and A21.

Transport Focus, the new watchdog for users of Highways England roads, has published results of research on drivers’ top priorities for improvement.

A spokesman for Transport Focus said: 'This study was done to find out what areas we should be focusing on for further research. We found the condition of roads to be by far the most important concern for drivers, dwarfing other factors. Management of roadworks was one of the next most important priorities, however.'

According to the HE, the new roadworks signs and markings will be trialled for three months initially. Those that prove beneficial will stay out for the remainder of the duration of the nine road improvements.

'We will be looking at how people respond to the new approach, and getting their feedback,' Adams said.

'We will also find out what our road workers think: did they feel safer and more visible and what was their experience. Importantly, we’ll be keeping a close eye on incidents in the roadworks and whether our customers feel more satisfied with how we are managing roadworks.'

Surveyor's Highway Management conference will take place on September 23rd and 24th in Manchester. To register go to: www.highway.surveyorevents.com

comments powered by Disqus
highways jobs

Senior Team Leader

Redbridge London Borough Council
£35,992 to £38,994 per annum inclusive
Looking for individuals with initiative, evidence of experience in managing a street cleansing service and motivating... Redbridge, London (Greater)
Recuriter: Redbridge London Borough Council

Information Management Officer x 2 Jobs

Kirklees Metropolitan Council
£24,799 - £26,317
Looking for better and smarter ways to operate and you will play a key role working across a broad range of service... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Graduate Engineer

Sandwell Metropolitan Borough Council
£24,313 - £28,785 per annum
This is an exciting new opportunity in the Highway Services team to play a pivotal role in creating a safe and... Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Chief Fire Officer

West Sussex County Council
Competitive Salary plus Financial Support for Recruitment and Retention
We are looking for an exceptional individual who can lead our Fire & Rescue Service Chichester, West Sussex
Recuriter: West Sussex County Council

School Crossing Patrol

Brent Council
£21,591 - £22,377 p.a. inc. pro rata.
Looking for someone that is friendly, has great communication skills and enjoys working with children. Wembley, London (Greater)
Recuriter: Brent Council

Engineer (Highway Design)

Darlington Borough Council
£31,371 - £33,799
Looking to employ an experienced person within the Highway Design team to meet the challenge of enabling development... Darlington, Durham
Recuriter: Darlington Borough Council

Project Manager – Major Maintenance and Infrastructure Projects 

Liverpool City Council
£42,683 - £47,491 
The successful candidate will ensure that effective procurement and delivery of highways maintenance and improvement. Liverpool, Merseyside
Recuriter: Liverpool City Council

Green Space Development Manager

Camden London Borough Council
£45,504 - £52,786
The successful candidate will join a dynamic, multi-disciplinary team and contribute to our commitment to deliver for... Camden, London (Greater)
Recuriter: Camden London Borough Council

Green Space Project Officer

Camden London Borough Council
£40,829 - £47,360
The successful candidate will join a dynamic, multi-disciplinary team and contribute to our commitment to deliver for the people of Camden, London (Greater)
Recuriter: Camden London Borough Council

Senior Principal Planning Officer - Fixed Term

Royal Borough of Greenwich
£39.774 - £42.684
Looking for key members of the team that will be instrumental in transforming the Borough and opportunities available for residents.  Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Career Grade Planner

Royal Borough of Greenwich
£27228 - £36711
In this role you will deal primarily with small-scale planning applications covering a wide range of planning issues. Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Career Grade Planning Officer

Royal Borough of Greenwich
£27.228 - £36.711
We offer a great opportunity to develop your career with a positive approach to development and a desire to put... Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Director of Place and Communities

Ashfield District Council
As the Director for Place and Communities you will provide strategic and operational leadership across a range of key services including Waste... Nottinghamshire
Recuriter: Ashfield District Council

Highways Operative - 3 Jobs

Kirklees Metropolitan Council
£18,426 - £21,166 (plus 20% enhancement if working in the night team)
You will be responsible for providing effective maintenance and development of the Kirklees road network carrying out a range of highway works. Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Rights of Way Officer

Cambridgeshire County Council
£26,470 - £28,221
The purpose of the role is to implement and advise on the maintenance, protection, improvement and promotion of access... Cambridgeshire
Recuriter: Cambridgeshire County Council

Road Safety and Sustainable Transport Assistant

Telford & Wrekin Council
£11.41 - £12.35 per hour
Are you passionate about Road Safety, and want to help educate road users and develop their skills? Wrekin, Telford
Recuriter: Telford & Wrekin Council


Cambridgeshire County Council
£32,825 - £35,401
As an Engineer, you will be required to lead the delivery of a wide range of highway improvements and maintenance projects to... Cambridgeshire
Recuriter: Cambridgeshire County Council

Inspector / Senior Inspector

City of Bradford MDC
£21,166 - £31,371 pa
This is an opportunity to join the Highway Maintenance team who have responsibility for maintenance of around 2,000km of adopted road network. Bradford, West Yorkshire
Recuriter: City of Bradford MDC

Head of Highways Infrastructure

Leeds City Council
£72,397 - £79,637
Seeking an exceptional candidate for the position of Head of Highways Infrastructure to lead on the authority’s duty to... Leeds, West Yorkshire
Recuriter: Leeds City Council

Definitive Map Manager

Cambridgeshire County Council
£32,825 - £35,401
This role is based within the Highways Service at Cambridgeshire County Council and provides an unusual and... Cambridgeshire
Recuriter: Cambridgeshire County Council