Highways England gives a nod to nudge with new safety campaign

 

Nine major road improvement sites have been given new look signs and road markings as Highways England trials different ways of making its roadworks clearer and safer.

In what may be a nod to so-called 'nudge' tactics - playing on behavioural insights in cost effective small scale interventions - the changes include orange signs pointing out that ‘Nobody likes a tailgater’ and ‘You may not always see us’.

Images of children in hard hats are shown with the message ‘Our Dad works here’ on one sign as the HE tries to improve driver awareness, behaviour and safety through roadworks.

Orange count-in markings are being trialled at one site to reduce sudden braking on approaches to roadworks. All of the sites have portable variable message signs displaying information on how long it will take to get through the roadworks.

Highways England major projects director, Peter Adams, said: 'We have a role to play to make things clearer and simpler for road users. This new approach is about giving them the information they want, such as how long it will take to get through the work, why there are any delays and why the workforce might not be visible. Breaking down in roadworks can also be scary, so to help those who are unfortunate enough to get stuck, we’re trialling dedicated emergency access points for them while they wait for our free recovery.'

The new approach to roadworks was launched in June, just two months after the HE came into being, although as Transport Network understands, the project was started over a year ago by the Highways Agency. The nine sites include five on the M1, two on the M3, plus two on the A40 and A21.

Transport Focus, the new watchdog for users of Highways England roads, has published results of research on drivers’ top priorities for improvement.

A spokesman for Transport Focus said: 'This study was done to find out what areas we should be focusing on for further research. We found the condition of roads to be by far the most important concern for drivers, dwarfing other factors. Management of roadworks was one of the next most important priorities, however.'

According to the HE, the new roadworks signs and markings will be trialled for three months initially. Those that prove beneficial will stay out for the remainder of the duration of the nine road improvements.

'We will be looking at how people respond to the new approach, and getting their feedback,' Adams said.

'We will also find out what our road workers think: did they feel safer and more visible and what was their experience. Importantly, we’ll be keeping a close eye on incidents in the roadworks and whether our customers feel more satisfied with how we are managing roadworks.'

Surveyor's Highway Management conference will take place on September 23rd and 24th in Manchester. To register go to: www.highway.surveyorevents.com

 
comments powered by Disqus
 
 
highways jobs

Assistant Director (Planning, Regeneration & Transport)

Rotherham Metropolitan Borough Council
£87,791 per annum  
This is an exciting time to join Rotherham and make a real difference. We are looking for an outstanding Assistant Director who will bring... Rotherham, South Yorkshire
Recuriter: Rotherham Metropolitan Borough Council

Corporate Director

Islington London Borough Council
Up to £135k
You will share our values and be passionate about helping us shape the Islington of the future. Islington, London (Greater)
Recuriter: Islington London Borough Council

Assistant Engineer

Cambridgeshire County Council
£21,074 - £30,756
Looking for strong team players interested in working with a variety of professional and community partners across Cambridgeshire. Cambridgeshire
Recuriter: Cambridgeshire County Council

Junior Energy Manager Apprentice

Brent Council
£15,000 p.a. inc.
The right person for this job will be pro-active and innovative in finding a way forward. Wembley, London (Greater)
Recuriter: Brent Council

Career Grade Drainage Engineer

Swindon Borough Council
£19,092 to £40,680 p.a
Working in the asset management team, you’ll support the work of the Lead Local Flood Authority (LLFA) and Highways Authority. Swindon, Wiltshire
Recuriter: Swindon Borough Council

Highway Construction Project Manager

Brent Council
£50,442 - £53,526 p.a. inc.
We are looking for an accomplished highway construction project manager to support the delivery of two high priority highway schemes. Brent, London (Greater)
Recuriter: Brent Council

Traffic Signals & UTMC Manager

Bristol City Council
£42,683 - £45,591
Looking for someone with proven management experience, enthusiasm, creativity, vision and good communication skills. City of Bristol
Recuriter: Bristol City Council

Highways Estimator

Ringway
Competitive Salary
As the Highways Estimator you will join a busy environment and become an integral part of the team. Hounslow (London Borough), London (Greater)
Recuriter: Ringway

Principal Highways Project Engineer

Knowsley Metropolitan Borough Council
£34,106 - £35,229 per annum
The post holder will be responsible for project managing the delivery of two highway projects on the Key Route Network. Knowsley (Metropolitan borough), Merseyside
Recuriter: Knowsley Metropolitan Borough Council

Traffic Schemes Officer

Oxfordshire County Council
£22,021 - £29,636 per annum
An exciting opportunity has arisen to play a central role with the Traffic Team in the maintenance of the highway network... Kidlington, Oxfordshire
Recuriter: Oxfordshire County Council

Traffic Engineer

Telford & Wrekin Council
£29,055 to £30,756
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team! Telford, Shropshire
Recuriter: Telford & Wrekin Council

Assistant Engineer – Traffic Regulation

Telford & Wrekin Council
£23,866 to £25,463
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team. Telford, Shropshire
Recuriter: Telford & Wrekin Council

Environment Officer

Kirklees Metropolitan Council
£29,909 – £32,233 Grade 11 - £33,136 - £35,229
All Environment Officers lead, project manage and/or co-ordinate large environmental projects... Huddersfield, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Highways Quantity Surveyor

Leicester City Council
£30,756 - £33,136 pro-rata per annum
Working in the Highways Maintenance Group, you will be responsible for the operational highway maintenance activities Leicester, Leicestershire
Recuriter: Leicester City Council

Highways Engineer/Inspector

Royal Borough of Greenwich
£22956 - £32637 per annum
Highways Engineer/Inspector - PermanentThere are plenty of reasons to take a closer look at Royal Greenwich.Royal Greenwich is undergoing a huge trans England, London, Woolwich
Recuriter: Royal Borough of Greenwich

Senior Project Engineer

Derbyshire County Council
Grade 13 £39,867 - £43,282 per annum
Derbyshire County Council is looking for an enthusiastic, enterprising and experienced laboratory manager Derbyshire
Recuriter: Derbyshire County Council

Engineer - Bridges

Cambridgeshire County Council
£32,825 - £35,401
We have a vacancy for a Structures Engineer working within the Bridge’s team! Cambridgeshire
Recuriter: Cambridgeshire County Council

Engineer

Cambridgeshire County Council
£32,825 - £35,401
You will be required to lead the delivery of a wide range of highway improvements and maintenance projects... Cambridgeshire
Recuriter: Cambridgeshire County Council

Improvement and Asset Managers – Highways

North Yorkshire County Council
£42,683 to £45,591
We have exciting opportunities for Improvement and Asset Managers to join our highways service at North Yorkshire County Council. Northallerton, North Yorkshire
Recuriter: North Yorkshire County Council

Major Projects Manager – Highways and Transportation

North Yorkshire County Council
£48,000 to £55,840
This role will be pivotal to the effective delivery of our Highways and Transportation service... Northallerton, North Yorkshire
Recuriter: North Yorkshire County Council