A smartphone app that promises to make life easier for motorists and provide ‘unprecedented’ traffic management and environmental benefits for councils and other car park operators has been launched in the UK.
Imperial Civil Enforcement Solutions (ICES) formally unveiled its ParkFinder app this week at Parkex 2016, the British Parking Association's flagship event.
The company said the app uses real-time data ‘to meet the priorities and expectations of motorists in a way that maximises compliance and effective street and traffic management, but without the limitations and high investment costs of hardware and sensor-based parking systems’.
It said it also provides car park operators such as universities, hospitals and retail centres with an advanced solution to improve customer service standards while also optimising occupancy of parking spaces.
Ashley Bijster of ICES and Jose Luis Leiros, CEO of Apparcar
Ashley Bijster, ICES managing director, said: 'ParkFinder is a really exciting and proven innovation that will transform the parking experience of UK motorists and the way parking spaces are managed and controlled.
‘Motorists will be able to identify, book, find and pay for the most convenient parking space immediately - all with just a few taps on their smartphone after downloading the free ParkFinder app. It really couldn’t be easier and takes all of the frustration, uncertainty and inconvenience out of parking a car and searching for a parking space.'
She added: ‘It will also improve compliance and reduce vehicle emissions. And the invaluable real-time data from GPS and smartphone interactions will enable parking spaces and behavioural trends of motorists to be monitored so that actions can be taken to improve parking and street management for the benefit of all road users and to maximise operational efficiencies at all times.’
ICES acquired the system from Apparcar, which developed the new technology using investment from Telefonica, one of the world’s largest telecommunications companies
It said the app has proven to be highly successful and very popular with motorists following extensive testing and adoption in various cities, including Madrid.