Siemens announces traffic business rebrand


Siemens is renaming its UK traffic business Intelligent Traffic Systems (ITS) this month.

The engineering giant said the switch from the Traffic Solutions brand, was done to better reflect the company’s focus on intelligence within its traffic management activities, products and systems.

Siemens is involved in a number of cutting edge projects in intelligent transport, including groundbreaking driverless car projects.


Earlier this year, the company started a Connected and Autonomous Vehicles (CAV) project, with nine other consortium members in a collaborative partnership, to create the UK Connected Intelligent Transport Environment (UK CITE) project - with road trials due from next year.

Siemens is also involved as technical partner in a project in Coventry to assess how connected vehicles interact on key corridors leading into the city centre.

Led by Coventry City Council, the Intelligent Variable Message Systems (iVMS) project will develop a real world 'connected car to infrastructure' demonstrator in the West Midlands. This project started in January 2016 and is planned to end in 2018.

General manager, Tom MacMorran said: 'It is an exciting time for ITS and road infrastructure providers, app developers, vehicle manufacturers and research institutions.

'From journey planning to better traffic flow, parking and enforcement, our intelligent traffic systems are at the heart of integrated mobility and connected infrastructure, providing ‘end-to-end’ journey efficiency. We believe system intelligence and data is fundamental to integrated transport and see our updated name as more reflective of global industry developments and our overall position in the market.'

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