Plans to fit lollipop men with cameras outside of 'Britain's most dangerous school' - Monks Abbey Primary School in Lincoln - has been met with the usual sensational response by the tabloid press, see the Sun and the Mail, following five separate traffic incidents at the junction.
But how dangerous is the road? Well, one of the lollipop men has had his hand shattered and apparently the actual number of incidents is much more than five - as the men have avoided speeding cars many times, when the vehicles didn't respond to their stop signs.
Have you experienced any such incidents?
The news follows Road Safety Week - an annual event organised by the charity Brake to promote awareness of such issues.
Oddly, the DfT told us it didn't plan to do anything during the week to actively promote the agenda. All is not lost though, as 20mph zones appear to be very much at the heart of local transport minister, Norman Baker's ideology.
This isn't such a great one for school transport links. Previous news items on free schools has revolved around a lack of local planning relating to transport.
The story of a primary school literally dumped in the middle of a field serves as a perfect example of this.