Leading road safety campaign group the Institute of Advanced Motorists (IAM) has appointed Sarah Sillars OBE, as its new chief executive officer (CEO).
Ms Sillars takes up her role on 5 February after 25 years experience in the motor and retail industries having been CEO and executive chair of the Institute of the Motoring Industry (IMI), where she was made an honorary fellow and vice president on her departure in 2012.
She was also awarded the Industry Personality of the Year 2004 and Outstanding Achievement Award 2006 by automotive magazines AM and Motor Trader and saw her stock rise even further the following year as she was named in the top ten influential people in the motor industry in the 2007 AM Power List.
‘I am delighted to be back playing a significant role in the automotive sector. The IAM has played a unique part in lowering the numbers of people killed and injured on UK roads. I am very proud to be appointed their chief executive,’ she said.
‘Many thousands of people have reason to be grateful to the IAM and its passionate volunteers for their advice, guidance and training over the decades. With more than 1,700 deaths and 21,000 serious injuries a year on our roads there is still much work to be done. My intention is to ensure that we consolidate our experience and expertise, and then change up a gear – to further build on the excellent and vital research, training and lobbying activities that we carry out.
‘We will change opinions, driving habits and legislation.’
The IAM has existed for more than half a century and now has more than 90,000 members.