New cycle safety campaign gets the wrong side of critics

 

Cycling campaigners have criticised the Department for Transport’s (DfT) new THINK! advertisement on cycle safety, with an Olympic cycling legend calling it ‘desperately misguided’.

The advert features a cyclist being caught by a left-turning lorry as one of a number of ‘things you shouldn’t get caught between’, including a piano falling from the sky and a gunfight in the wild west.

In response Chris Boardman, a former Olympic gold medallist, who is now a policy adviser for British Cycling campaigns on cycle safety, said on Twitter: ‘Desperately misguided campaign that a) tries to make death fun b) vulnerable road user responsible for vehicle not fit for road’.

Duncan Dollimore, Cycling UK’s senior road safety and legal campaigns officer said: 'The THINK! campaign should be a powerful voice for helping to change road practice, but unfortunately sometimes its messaging is wrong.

'Cycling UK raised its concerns with this campaign at the earliest stage and we are very disappointed this was not taken on board. Hopefully, following the understandable widespread negative reaction THINK! has received from road safety campaigners, they will rethink and re-engage to learn from their mistakes.'

The campaign points out that a high proportion of deaths involving cyclists happen when a cyclist is at the front left of the truck, while almost a third of all crashes between cyclists and HGVs happen when the lorry is turning left.

The DfT said the campaign will also target HGV drivers through partnership activity with the Freight Transport Association and will include tips for car drivers in general to raise awareness of cycle safety on the roads.

Transport minister Andrew Jones said: ‘Reducing the number of cyclists killed on our roads is a key priority. Since 2010 the number has decreased to its lowest level. This campaign will raise awareness amongst urban cyclists and help make our roads safer for those on two wheels.’

 

Also see

Register now for full access


Register just once to get unrestricted, real-time coverage of the issues and challenges facing UK transport and highways engineers.

Full website content includes the latest news, exclusive commentary from leading industry figures and detailed topical analysis of the highways, transportation, environment and place-shaping sectors. Use the link below to register your details for full, free access.

Already a registered? Login

 
comments powered by Disqus
 
 
highways jobs

Career Grade Drainage Engineer

Swindon Borough Council
£19,092 to £40,680 p.a
Working in the asset management team, you’ll support the work of the Lead Local Flood Authority (LLFA) and Highways Authority. Swindon, Wiltshire
Recuriter: Swindon Borough Council

Assistant Director (Planning, Regeneration & Transport)

Rotherham Metropolitan Borough Council
£87,791 per annum  
This is an exciting time to join Rotherham and make a real difference. We are looking for an outstanding Assistant Director who will bring... Rotherham, South Yorkshire
Recuriter: Rotherham Metropolitan Borough Council

Highway Construction Project Manager

Brent Council
£50,442 - £53,526 p.a. inc.
We are looking for an accomplished highway construction project manager to support the delivery of two high priority highway schemes. Brent, London (Greater)
Recuriter: Brent Council

Traffic Signals & UTMC Manager

Bristol City Council
£42,683 - £45,591 (from 1st April onwards)
Looking for someone with proven management experience, enthusiasm, creativity, vision and good communication skills. City of Bristol
Recuriter: Bristol City Council

Highways Estimator

Ringway
Competitive Salary
As the Highways Estimator you will join a busy environment and become an integral part of the team. Hounslow (London Borough), London (Greater)
Recuriter: Ringway

Principal Highways Project Engineer

Knowsley Metropolitan Borough Council
£34,106 - £35,229 per annum
The post holder will be responsible for project managing the delivery of two highway projects on the Key Route Network. Knowsley (Metropolitan borough), Merseyside
Recuriter: Knowsley Metropolitan Borough Council

Traffic Schemes Officer

Oxfordshire County Council
£22,021 - £29,636 per annum
An exciting opportunity has arisen to play a central role with the Traffic Team in the maintenance of the highway network... Kidlington, Oxfordshire
Recuriter: Oxfordshire County Council

Traffic Engineer

Telford & Wrekin Council
£29,055 to £30,756
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team! Telford, Shropshire
Recuriter: Telford & Wrekin Council

Assistant Engineer – Traffic Regulation

Telford & Wrekin Council
£23,866 to £25,463
This is an exciting opportunity to join Telford & Wrekin Council’s Traffic Management Team. Telford, Shropshire
Recuriter: Telford & Wrekin Council

Environment Officer

Kirklees Metropolitan Council
£29,909 – £32,233 Grade 11 - £33,136 - £35,229
All Environment Officers lead, project manage and/or co-ordinate large environmental projects... Huddersfield, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Highways Quantity Surveyor

Leicester City Council
£30,756 - £33,136 pro-rata per annum
Working in the Highways Maintenance Group, you will be responsible for the operational highway maintenance activities Leicester, Leicestershire
Recuriter: Leicester City Council

Highways Engineer/Inspector

Royal Borough of Greenwich
£22956 - £32637 per annum
Highways Engineer/Inspector - PermanentThere are plenty of reasons to take a closer look at Royal Greenwich.Royal Greenwich is undergoing a huge trans England, London, Woolwich
Recuriter: Royal Borough of Greenwich

Senior Project Engineer

Derbyshire County Council
Grade 13 £39,867 - £43,282 per annum
Derbyshire County Council is looking for an enthusiastic, enterprising and experienced laboratory manager Derbyshire
Recuriter: Derbyshire County Council

Engineer - Bridges

Cambridgeshire County Council
£32,825 - £35,401
We have a vacancy for a Structures Engineer working within the Bridge’s team! Cambridgeshire
Recuriter: Cambridgeshire County Council

Engineer

Cambridgeshire County Council
£32,825 - £35,401
You will be required to lead the delivery of a wide range of highway improvements and maintenance projects... Cambridgeshire
Recuriter: Cambridgeshire County Council

Highway Supervision Engineer x 2

Somerset County Council
£24,657 - £28,221 per annum
You should be self-motivated, enthusiastic, confident, work well within a team environment and strive to support the deliver high quality services. Taunton, Somerset
Recuriter: Somerset County Council

Senior Development Infrastructure Officer

Somerset County Council
£29,055 - £33,136 per annum
You should be self-motivated, enthusiastic, confident, work well within a team environment and strive to deliver high quality services. Taunton, Somerset
Recuriter: Somerset County Council

Principal Development Infrastructure Officer

Somerset County Council
£33,136 - £37,107 per annum
You should be self-motivated, enthusiastic, confident, work well within a team environment and strive to deliver high quality services... Taunton, Somerset
Recuriter: Somerset County Council

Principal Highway Design Engineer

Somerset County Council
£33,136 - £37,107 per annum
You should be self-motivated, enthusiastic, confident, work well within a team environment and strive to deliver high quality services. Taunton, Somerset
Recuriter: Somerset County Council

Improvement and Asset Managers – Highways

North Yorkshire County Council
£42,683 to £45,591
We have exciting opportunities for Improvement and Asset Managers to join our highways service at North Yorkshire County Council. Northallerton, North Yorkshire
Recuriter: North Yorkshire County Council