INRIX launches big data alerts to help drivers avoid hazards


Transport analytics company INRIX has launched a new set of digital safety alerts that aim to use 'massive amounts of Big Data' to improve road safety and help manage highway networks.

The company has released INRIX Safety Alerts, a suite of products that promises drivers real-time insight into road conditions and potential hazards.

Inrix Dangerous Slowdowns aims to avoid rear end crashes

The three Safety Alerts products collect data from vehicles and a range of other sources to help drivers avoid sudden stops, accidents and hazardous road conditions. They also aim to help highways authorities manage their networks better.

INRIX chief technology officer Mark Daymond said: ‘INRIX has long been focused on making driving not only more efficient, but also safer. INRIX Safety Alerts is an innovative next step to proactively use massive amounts of big data to make connected vehicles and smart cities safer for everyone.

‘Drivers, fleet operators and city planners now have a real-time solution for visibility into ever-changing road conditions.’

Dangerous slowdowns

INRIX Dangerous Slowdowns is a new element in the INRIX XD Traffic predictive service that helps prevent rear-end collisions at the back of queues where congestion is forming rapidly.

Based on real-time data from vehicles on the road, the location-based notifications warn drivers and authorities of sudden reductions in speed or stopped traffic.


INRIX Incidents keeps drivers and transport planners informed about congestion, accidents and construction on the road. Using more than 400 data sources, it aims to provide the most comprehensive and accurate global dataset of anomalous roadway conditions.

The company said an independent study found that INRIX Traffic detected 100% of recorded incidents, significantly better than competitors.


INRIX Road Weather claims to be the first service to use real-time and predictive atmospheric data to give drivers advance warning of dangerous weather-related road conditions lilnked to individual road segments.

It provides drivers with information about the roads themselves, including the type of precipitation, surface condition - including black ice - and visibility.

Information about hazardous road conditions can also be utilised by highways officials for real-time management of road networks or advanced maintenance planning.


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