Comment: Influencing citizen behaviour for more livable cities

 

The world of mobility is changing - fast - with more ways to travel than ever before.

With the introduction of micro-mobility such as dockless cycles and electric scooters, and ride-hailing services on a large scale, citizens no longer solely rely on personal cars and public transit to move around a city.

”Local

This poses new challenges for local authorities that have to manage multiple forms of mobility dynamically; and create systems that support consumer choice, reduce congestion and ultimately result in more livable, prosperous communities.

To achieve these goals, authorities need to find ways to respond to and influence citizen behaviour, but they also need the right infrastructure and systems to accomplish it. Councils need to determine the outcomes they want and then push and pull the right levers behind the scenes so that citizens and private companies take the desired actions.

One successful example is a pilot program with Lyft in the city of San Francisco. In August, Lyft announced that it would no longer allow pick-ups on Valencia Street (pictured above), one of the busiest areas in the city. Riders who request a Lyft are instead directed to a side street to meet their ride, instead of blocking the kerb on the main street during the pick-up.

As a result, average vehicle speed on Valencia increased, helping to speed the flow of traffic. This small behaviour shift for each individual, amplified across the thousands of people using Lyft in this area, has created a larger positive outcome for the city.

As more companies and councils implement pilot programs like this one and eventually scale them to achieve city-wide goals, there is a need for better connection and coordination through one platform.

Another way that councils can shift citizen behaviour to yield optimal results is through the dynamic pricing of the kerbside. Consumers are naturally price sensitive, so changes in price can help to incentivise positive behaviours, whether parking in a less congested area, taking public transit instead of driving, or using a dockless cycle to travel into the city centre.

At the most simplistic level, a dynamic pricing model could be used to increase the cost of parking in a city centre during congested periods. This could cause some drivers to avoid that area and instead park outside of the city and then walk or take a dockless cycle to their destination, or avoid driving all together and rely on public transport for their journey.

However, there are more nuanced ways to use price changes to achieve certain outcomes. In a neighbourhood just outside of the city, authorities may want to lower parking prices to encourage drivers to park in less congested areas where parking is more readily available.

Pricing of dockless cycle and other greener modes of mobility can also be lowered in this area to incentivise micro-mobility companies to increase supply, so they are readily available for people to ride their last mile into the city centre.

Authorities can determine the overall goals and then start to break down the city into more manageable zones to determine the desired outcomes for each area.

With the overall goal of creating more livable towns and cities, influencing how consumers behave through price changes and influencing supply can help provide more equitable access to different transportation modes, decrease vehicle congestion on high-traffic city streets, and have a positive environmental impact by reducing pollution and promoting low-emission forms of mobility.

The first step to bring this idea into reality is through a better understanding of mobility trends and a way to manage all forms of transportation in one place.

A mobility platform is the solution, which allows councils to connect multiple mobility services (parking enforcement, parking machines, mobile cashless parking, digital permits, micro-mobility, ride-hailing services, and more) in a centralised place.

Councils then have real-time access to data to help identify trends and make informed policy decisions. The platform can also house information about rates, rules and regulations, which can then be pushed out to all of the connected services.

With a more connected system, it becomes easier for councils to make adjustments, big and small, that will influence the decisions that citizens make on a daily basis about how to travel throughout the city.

When councils have more control, they can manage a complex mobility ecosystem and ultimately, provide a positive experience for their citizens and promotes economic growth in a sustainable way.

Adam Warnes is VP UK Operations at mobility payments specialist Passport

Register now for full access


Register just once to get unrestricted, real-time coverage of the issues and challenges facing UK transport and highways engineers.

Full website content includes the latest news, exclusive commentary from leading industry figures and detailed topical analysis of the highways, transportation, environment and place-shaping sectors. Use the link below to register your details for full, free access.

Already a registered? Login

 
comments powered by Disqus
 
 
highways jobs

Senior Clerk of Works

Bedford Borough Council
£27,905 - £30,507 + market rate supplement £2,630 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure. Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Service Manager – Network Management

Somerset County Council
£46,122 per annum
A number of exciting permanent opportunities have arisen to drive forward further improvements to our traffic related services. Somerset
Recuriter: Somerset County Council

Principal Traffic Control Engineer

Somerset County Council
£33,799 to £37,849 per annum
A number of exciting permanent opportunities have arisen to drive forward further improvements to our traffic related services. Somerset
Recuriter: Somerset County Council

Assistant Engineer

Bedford Borough Council
£31,371 - £32,878 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure. Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Senior Technician

Bedford Borough Council
£27,905 - £30,507 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure. Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Engineering Technician

Bedford Borough Council
£24,313 - £26,999 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure. Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Engineer – Multiple disciplines

Bedford Borough Council
£33,799 - £36,876 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure.  Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Trainee Engineering Technician

Bedford Borough Council
£21,589 - £23,836 per annum
Bedford is growing at a fast pace and we are investing heavily in our highways infrastructure. Bedford, Bedfordshire
Recuriter: Bedford Borough Council

Senior Asset Engineer

Isle of Man Government
£47,064 - £54,805
The Isle of Man is a special place to live and work! Isle of Man (GB) (IM)
Recuriter: Isle of Man Government

Commercial Services Officer - Funerals

Brent Council
£33,291 - £35,724 p.a. inc. plus Standby Allowance
The post will be involved in all aspects of the funeral service Brent, London (Greater)
Recuriter: Brent Council

Transportation Planning Officer x2

Sandwell Metropolitan Borough Council
Band F, SCP 26-31 (£29,636 – £33,799 per annum) (£15.36 - £17.52 per hour)
The post holders will be part of a team developing transport policy encompassing all modes of travel Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Highway Asset Engineer

Lambeth Council
£38,403 pa rising in annual increments to £41,466 pa incl LW
Lambeth is a vibrant place with a diverse population and an exciting cultural scene. Lambeth, London (Greater)
Recuriter: Lambeth Council

Senior Traffic Engineer

East Riding of Yorkshire Council
£32.029 - £34.788 career grade
We need an enthusiastic and experienced traffic engineer to manage our Traffic Team. East Riding of Yorkshire
Recuriter: East Riding of Yorkshire Council

Senior Community Infrastructure Levy Administration Officer

London Borough of Richmond upon Thames and London Borough of Wandsworth
£32,643 - £44,373
The successful candidate will play a key role in ensuring Richmond and Wandsworth Councils mitigate the... London (Greater)
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Principal Information and Monitoring Officer

London Borough of Richmond upon Thames and London Borough of Wandsworth
£40,183-£47,274 (Grade PO5)
Opportunity has arisen within the Spatial and Transport Planning service for a team leader with demonstrable practical experience of... London (Greater)
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Senior Community Infrastructure Levy Administration Officer

London Borough of Richmond upon Thames and London Borough of Wandsworth
£32,643-£44,373 (Linked Grade PO2- PO4)
There has never been a more challenging – or rewarding – time to work for Richmond and Wandsworth.  London (Greater)
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Senior Engineer – Highways Development Service (HDS)

North Yorkshire County Council
£38,813 - £42,683 pa
We are looking for someone to join the Development Management Team in a new post. Northallerton, North Yorkshire
Recuriter: North Yorkshire County Council

Senior Development Management Engineer – Section 38

Warwickshire County Council
£37,849 - £39,782
Due to the nature of the role the ability to travel effectively throughout Warwickshire is essential. Warwick, Warwickshire
Recuriter: Warwickshire County Council

Partnerships & Activities Manager

London Borough of Bexley
£31,353 - £36,876
Currently seeking an experienced manager to work in the Parks and Open Spaces Team of Bexley Council’s Communities Department. Bexley (City/Town), London (Greater)
Recuriter: London Borough of Bexley

Chartered Environmental Health Traineeships– 3 Jobs

Kirklees Metropolitan Council
National Minimum Wage (Age appropriate) plus enhancements for night time working
This traineeship opportunity is for graduates to undertake the new Chartered Institute of Environmental Health (CIEH)... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council