Car pooling: Data science or social science?

 

Leading mobility Apps Uber and Waze both have found car pooling a tricky product to master, mainly because it is such a hard market to pin down. The two companies now appear to be heading off in slightly different directions in terms of strategy rather than sharing the same ride.

Uber POOL was launched in 2014 and operates globally in about 40 cities completing around one billion trips so far.

”Local

Uber has conceded that there was a lot to learn and found that riders liked 'the affordability of POOL'; they were less excited about the unpredictability that sharing can bring.

'Using this feedback, we built the next generation of shared rides from the ground up. The result is Express POOL, where riders wait a few minutes before their trips begin, and then walk a short distance to a nearby spot for pick up and drop off. Walking and waiting help us make more optimal matches and provide better, straighter, faster routes with fewer detours, delivering an even more affordable and consistent option than POOL to consumers.'

Express POOL is available in a host of cities in America and is due in London shortly.

Fred Jones, director for Uber UK, says: ‘It’s been a constant iteration because frankly getting this product right is incredibly hard. We have recently rolled out a new version, which will arrive soon in London, where what we do is called waiting and walking.

'There is a little bit of a wait before we match you with a car – it takes a bit more time to find the best vehicle to match you with, which is most likely to be going closest to your destination and most likely to be able to pick up another passenger. We also ask if you could walk about 200 metres up to the corner of the street that means it’s an easier pick up for the driver.'

This Wait and Walk service is based on better data science. However, rival Waze has found the trick is less about the data and more about the people.

UK country manager, Finlay Clarke, says: 'Car pooling has been around since the end of the second world war. We initially started by thinking it’s about all the routes, but it’s not about routes it’s about who you would get in a car with.

'We are learning a lot, making a lot of mistakes. Its all about people. Waze carpool looks a little like Tinder and the reason for that is you would not car pool with certain people.

‘We had to redesign the project to make it more about people. The reason car pooling has never taken off is it’s a lot of hassle for not much reward. If you can do the job of removing the hassle – connecting the people, arranging the payments – you have a chance.’

Register now for full access


Register just once to get unrestricted, real-time coverage of the issues and challenges facing UK transport and highways engineers.

Full website content includes the latest news, exclusive commentary from leading industry figures and detailed topical analysis of the highways, transportation, environment and place-shaping sectors. Use the link below to register your details for full, free access.

Already a registered? Login

 
comments powered by Disqus
 
 
highways jobs

Air Quality Monitoring Project Manager

Birmingham City Council
£34,788 - £42,683
Seeking a skilled and dedicated individual with a background in environmental protection and air quality to... Birmingham, West Midlands
Recuriter: Birmingham City Council

Roadworks Inspector

Transport for London
£32,500 plus substantial benefits
You’ll review thousands of roadworks reports sent by other operational TfL staff and the Met Police andñ... Southwark, London (Greater)
Recuriter: Transport for London

Head of Planning Policy, Transport & Infrastructure Planning

Berwick Partners
Competitive Salary
This is a senior position within Be First’s Planning & Building Control Team, and you will... London (Greater)
Recuriter: Berwick Partners

Transportation Engineer

Sandwell Metropolitan Borough Council
£29,636 - £33,799 per annum
Applicants should hold an appropriate qualification, preferably to degree level, and have knowledge of transportation issues. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Trading Standards Officer

Camden London Borough Council
£36,630 - £42,490 per annum
Seeking to recruit highly motivated and experienced Trading Standards Officer’s to join our busy Business and Consumer Services team. Camden, London (Greater)
Recuriter: Camden London Borough Council

Nature Conservation Officer

Camden London Borough Council
£36,630 - £42,490
Exciting opportunity now exists for a dynamic nature conservation professional, to be the lead officer for the Council in all matters relating to Camden, London (Greater)
Recuriter: Camden London Borough Council

Environmental Health Officer/Enforcement

Brent Council
£35,724 - £41,706 p.a. inc.
Looking to recruit an Environmental Health Officer / Enforcement Officer preferably with experience of... Wembley, London (Greater)
Recuriter: Brent Council

Surface Water Engineer (Maternity Cover)

Essex County Council
£30000 - £35000 per annum + Excellent Benefits Package
The Surface Water Engineer contributes to the development and implementation of strategic plans, policy and best practice to improve the Council's knowledge and understanding of surface water flood risk and methods of management. England, Essex, Chelmsford
Recuriter: Essex County Council

Highways Project Engineer

Telford & Wrekin Council
£32,878 - 35,934 per annum
Exciting opportunity to provide technical highway input into all stages of development, within the... Telford, Shropshire
Recuriter: Telford & Wrekin Council

Highway Maintenance Senior Professional and Technical Officer - Level 1

Bristol City Council
£27,905 - £31,371
The job involves project managing and assisting senior colleagues with coordinating tasks and projects, using appropriate techniques to ensure.... City of Bristol
Recuriter: Bristol City Council

Highways Inspector

Hackney London Borough Council
£28,752 - £32,577
Seeking an experienced Highways Inspector to join the Highways Team. London (Greater)
Recuriter: Hackney London Borough Council

Street Lighting Technical Administrator

London Borough of Richmond upon Thames and London Borough of Wandsworth
£25,327 - £33,554 depending on skills
Are you looking for working arrangements that enhance your work-life balance? London (Greater)
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Environmental Protection Officer

Sandwell Metropolitan Borough Council
£24,313 - £28,785 per annum
Looking to recruit officers to further strengthen our pool of Environmental Protection Officers who are responsible for... Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Citizen & Consumer Protection Officer – Environmental Health x2

Sandwell Metropolitan Borough Council
£29,636 - £33,799 per annum
Looking for a suitably qualified and competent Environmental Health Officer or Food Safety / Health and Safety Officer registered with the... Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Senior Pest Control Officer (Commercial)

Brent Council
£33,291 - £35,724 p.a. inc.
Looking for a pest control officer that bring additional expertise to the team and support the manager in developing and supporting our clients. Wembley, London (Greater)
Recuriter: Brent Council

Project Officer

Westminster City Council
£33,759 - £37,413 per annum
This is an exciting opportunity to support the CRP team in developing and delivering their projects. City of Westminster, London (Greater)
Recuriter: Westminster City Council

Strategic Planning and Growth Manager

Trafford Council
£46,572 – £49,529 per annum
As the Strategic Planning and Growth Manager, you will be responsible for... Trafford, Greater Manchester
Recuriter: Trafford Council

Quality & Performance Monitoring Officer

East Lindsey District Council
£26,999 - £31,371 per annum (Grade 6)
An exciting opportunity has arisen to cover a one year period of maternity leave for the role of Quality & Performance Monitoring Officer Louth, Lincolnshire
Recuriter: East Lindsey District Council

Service Director – Environment

Kirklees Metropolitan Council
Up to £100,000
ur new Service Director - Environment will have responsibility for all front-line environmental services, as well as licensing... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Environmental Health Officers

Camden London Borough Council
£32,473 - £42,490
Seeking Environmental Health Officers to contribute towards delivering the project objectives of addressing rogue... Camden, London (Greater)
Recuriter: Camden London Borough Council