'Bike Smart' campaign highlights rural roads risk

 

People on two wheels face a 63 times higher risk of being killed or seriously injured (KSI) per mile travelled than car drivers, a road safety charity has said.

The analysis comes from Brake, which is highlighting the safety of motorcycle and bicycle riders under the theme ‘Bike Smart’ as part of national Road Safety Week, which runs from 19–25 November.

”Local

The charity said its analysis has highlighted the vulnerability of those on two wheels, particularly on rural roads.

In comparison with car drivers, cyclists and motorcyclists are 34 times more likely to be killed and 63 times more likely to be killed or seriously injured, per mile travelled on British roads.

Cyclists and motorcyclists account for nearly four in 10 of all deaths and serious injuries on British roads – a total of 9,740 in 2017 or an average one bike death or serious injury every hour.

Bike deaths also make up more than a quarter of all British road deaths, with a total of 101 cyclist deaths and 349 motorcyclist deaths in 2017.

Brake highlighted the fact that two thirds (301) of bike deaths in 2017 took place on rural roads – the highest number of bike deaths on Britain’s rural roads for more than five years. The fatal crash risk facing bikes on rural roads – which accounts for miles travelled – is also at its highest since 2010.

A survey of more than 1,000 drivers, commissioned by Brake for Road Safety Week, has found that the majority of drivers (52%) feel that bike riders are most vulnerable on urban roads.

Department for Transport statistics show that rural roads pose more than three times the risk of a fatal crash for both cyclists and motorcyclists, compared with urban roads, Brake said.

A survey of more than 2,000 motorcyclists by Devitt Insurance Services – a sponsor of Road Safety Week – found that three in five (60%) motorcyclists surveyed felt vulnerable on urban roads, whereas only 14% said they felt vulnerable on rural roads

Brake is calling for drivers to be ‘Bike Smart’ by slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring.

 

Also see

Register now for full access


Register just once to get unrestricted, real-time coverage of the issues and challenges facing UK transport and highways engineers.

Full website content includes the latest news, exclusive commentary from leading industry figures and detailed topical analysis of the highways, transportation, environment and place-shaping sectors. Use the link below to register your details for full, free access.

Already a registered? Login

 
comments powered by Disqus
 
 
highways jobs

Team Leader NRSWA & Traffic Management

Bedford Borough Council
£37,107 - £41,846 per annum
To Manage a team carrying out the Councils duties under the Traffic Management Act and the New Roads and Street Works Act. Bedfordshire
Recuriter: Bedford Borough Council

Strategic Director - Regeneration & Environment

Rotherham Metropolitan Borough Council
Competitive Salary
As the Strategic Director of Regeneration & Environment, you’ll be part of the strategic corporate leadership team Rotherham, South Yorkshire
Recuriter: Rotherham Metropolitan Borough Council

Senior/Principal Highway Network Management Officer

Bristol City Council
£30,746 - £37,107
These are exciting times in Bristol, as there is considerable investment in its transport and highway infrastructure in recent years City of Bristol
Recuriter: Bristol City Council

Site Inspectors

Oxfordshire County Council
£29,909- £36,153
You will provide specialist technical support to some of the most imaginative transport and town planning challenges imaginable. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Local Transport Policy Lead

Oxfordshire County Council
£37,107 - £43,757
Define your true potential with Oxfordshire County Council Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Planning Obligations Team Member

Oxfordshire County Council
£21,074 - £29,055
You will witness first-hand the exciting developments currently taking place in Oxfordshire Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Transport Development Control Team Leader

Oxfordshire County Council
£48,551 - £55,374
We need visionary Team Leaders to help our people meet their targets. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Head of Property, Planning and Public Protection

Powys County Council
Head of Service 2 £66,854 - £73,540 per annum
Powys County Council, open and enterprising Llandrindod Wells, Powys
Recuriter: Powys County Council

Senior Engineer

Wirral Borough Council
£30,756 to £33,136
No holding back. No excuses. Just change Wirral. Bring it on. Wirral, Merseyside
Recuriter: Wirral Borough Council

Chief Executive

Epping Forest District Council
up to £120k
A role with roots in our community. Epping, Essex
Recuriter: Epping Forest District Council

Housing Renewal Technical Officer

Torridge District Council
£21,074 — £26,470 per annum
Advice to private sector tenants, landlords, & owner-occupiers about housing disrepair & energy issues. Bideford, Devon
Recuriter: Torridge District Council

Principal Traffic Engineer

Telford & Wrekin Council
£34,106 - £37,107 - PO6/SCP 38
To provide project leadership on the design, implementation and project management on major traffic Engineering schemes. Telford, Shropshire
Recuriter: Telford & Wrekin Council

Programme Manager Central

Oxfordshire County Council
£37,107 - £43,757
We’re on a mission to enhance Oxfordshire – and with you by our side, that vision just became a reality. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Planning Obligations Manager

Oxfordshire County Council
£37,107 - £47,575
Committed to supporting growth across the county, you will ensure financial contributions are being actively and efficiently managed. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Funeral Assistant

Brent Council
£28,356 - £30,108 p.a. inc. plus Standby Allowance
Salary range
Recuriter: Brent Council

Area Engineer

Camden London Borough Council
£31,836 to £36,931
Does a combination of outdoor and office based work appeal to you? Camden, London (Greater)
Recuriter: Camden London Borough Council

Economic Development Officer

Amber Valley Borough Council
Grade 6 - £24,657 to £28,221 per year
Amber Valley Borough Council are currently recruiting for an experienced Economic Development Officer Ripley, Derbyshire
Recuriter: Amber Valley Borough Council

Technical Officer (Highways & Drainage)

Oxfordshire County Council
£29,909 - £36,153 per annum (depending on experience)
Do you want to improve Oxfordshire's highways to make them better for residents, business, and visitors? Oxfordshire
Recuriter: Oxfordshire County Council

Road Agreements Team Leader

Oxfordshire County Council
£48,551 - £55,374
Our vision at Oxfordshire County Council is to create a region that doesn’t just meet the needs of its population – it exceeds their expectations Oxford, Oxfordshire
Recuriter: Oxfordshire County Council

Infrastructure Locality Lead

Oxfordshire County Council
£48,551 - £55,374
We need visionary Team Leaders to help our people meet their targets. Oxford, Oxfordshire
Recuriter: Oxfordshire County Council