A Transport for London (TfL) theme park seems a tad far-fetched: commuter dodgems, a Circle Line merry-go-round and River Bus log flume a mere fantasy.

Yet recent surveys have revealed TfL could give even Disneyland a run for its money, with certain European countries believing the London Underground symbol to be more iconic than Mickey Mouse’s ears.

Buoyed by its influential status, TfL’s commercial ambitions are extending into exciting new reaches with approaches to revenue raising and ‘place making’ generating billions for service improvements. Yet why is this not being replicated to the same extent by other UK cities?

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