Newland Avenue in Hull has scooped the 2006 award for Urban Initiatives Award for Excellence in Transport Design, presented at the annual meeting of Transport Practitioners.
The Newland project was designed to improve road safety on a busy shopping street, and in the first four months for which data is available has helped achieve a 67% reduction in road casualties, along with a 17% increase in cycle flows, and a 30% increase in off-peak-traffic speed to around 17mph.