New drive to tackle drunks

26 July 2007

Transport secretary, Ruth Kelly, has launched a new £3M anti-drink drive campaign targeted at young men.

The new THINK! campaign has been developed to speak directly to young people, who are widely considered to be more likely to be involved in a drink-drive accident than any other age group.

The campaign ‘moves away from traditional shock tactics specifically to engage young men more fully,’ Ms Kelly said. ‘Moment of Doubt focuses on the shameful reality of being caught drink-driving and compellingly demonstrates how it will ruin young drivers’ lives, even if they are not involved in an accident as a result.

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