Motor giant takes strides to save lives

29 March 2007
 
TfL is also launching a "Share the Road" campaign
Transport for London (TfL) has teamed up with Ford in a campaign to help reduce the number of cyclists killed or seriously injured in collisions with HGVs.
Under the initiative, more than 2,000 Ford HGV trailers will display warning signs for cyclists, carrying the message: ‘Cyclists – beware of passing this vehicle on the inside.’
The signs are designed to address the particular threat cyclists face when HGVs drivers turn left and are often unable to see the cyclist between their vehicle and the kerb.
In addition to the partnership with Ford, TfL has also launched the latest stage of its Share the road campaign, which encourages all road-users to consider the impact of their behaviour on others.
A new poster, which features a cyclist and an HGV, asks lorry drivers to take care when turning left and warns cyclists to be aware of large vehicles. The posters will be displayed at sites throughout London.
More than half of all cyclists killed on the capital’s roads are involved in collisions with HGVs, while the number of cyclists on major London roads has soared by 72% since 2000.
Chris Lines, TfL’s head of road safety, said: ‘We are making progress in cutting the number of cyclists hurt on London’s roads, but the number involved in collisions with good vehicles is still too high. By creating the new poster and working in partnership with Ford, I hope we can get the message out to cyclists to be careful when riding near HGVs, and also help educate drivers to watch out for cyclists.’
Chris Woodmore, manager of Ford’s transport operations, added: ‘Ford trailers travel in excess of 10M miles every year and present an ideal opportunity to get this message across to cyclists where it will be noticed.’

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