The Government has launched a new THINK! campaign aimed at reducing child road accidents, following research which shows today’s six to 11-year-olds need bolder and more forthright communication about road safety than ever before.
The new £1.5M campaign graphically spells out the dangers of not crossing the road safely, and highlights the need to ‘stop, look and listen’ every time, according to the Department for Transport. More than 9,000 children were killed or hurt on British roads last year.
Justin Roberts, co-founder and MD of Mumsnet.com, the UK’s largest online social network for parents, said: ‘The campaign was devised following research with parents and children who felt a forthright campaign showing the consequences of good and bad road safety behaviour was needed.’ The campaign will use animated characters to tell a series of cautionary tales.
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