Direct messages to save Glaswegians

15 October 2008

A new road safety campaign aimed at pedestrians was launched in Glasgow this week, using 10 street broadcasting units.

The units will be used to encourage people to wait for the green man before crossing the road. Installed at various locations across the city centre, they allow the council to deliver messages and information directly to Glaswegians.

They are also capable of making the public aware of traffic accidents and road delays. Despite a fall in pedestrian-related injuries across Glasgow in the last decade (a 37% drop from 938 to 590), there is still a high number of city centre incidents, down just 9%.

Councillor Ruth Simpson, the council’s executive member for land and environmental services, said: ‘We have already exceeded the government target. However the number of pedestrian-related injuries remains significant.’

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