Campaign uses ‘respect’ in drive to cut roadworker deaths

05 November 2008

A new campaign toolkit to help organisations across the UK advance roadworker safety was launched by the Highways Agency this week.

Designed to be used by road contractors, local authorities, emergency services and utility companies to target those who endanger operatives, the toolkit DVD includes dramas, radio advertising, and artwork for posters (pictured) and postcards with the ‘respect our roadworkers’ message.

‘We need to protect roadworkers and give them a workplace as safe as anyone else’s,’ said Graham Dalton, chief executive of the Highways Agency at the launch. ‘After all, roadworkers are only there to make things better for users.’

Drama 5 seconds is aimed at business drivers, to highlight corporate manslaughter and other issues. For use as part of a training day, it explores a single scenario and its consequences. In Respect, a parallel is drawn between the roadside and other public sector workplaces. In 2005 alone, vehicles entering the coned zone on the English strategic road network caused five roadworker deaths.

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