Blackpool Council has launched the UK’s first large-scale cycle hire scheme.
The local authority scheme – funded by the council, Cycling England and Blackpool NHS to the tune of £1m – will run for three years and aims to revitalise the city’s tourism industry as well as cementing its reputation as a cycling destination.
The city, which is one of the Department for Transport’s Cycling Towns, has modelled its scheme on the popular Parisian scheme which is used by residents and tourists alike.
Currently the scheme has 60 bikes and 250 members and when the full rollout begins in March 2010 the number of bikes will be increased to 500 by May 2010.
Cllr Maxine Callow, cabinet member for tourism and regeneration, said: ‘Our dedication to cycling initiatives is a massive step forward in Blackpool’s efforts to boost tourism in the town and enhance our reputation as a family friendly holiday destination.
‘I hope people will take the opportunity to make use of this clean, easy and affordable method of transport. They will be able to jump on a bike wherever they are and use it to get all over the town.’
Phillip Darnton, chairman of Cycling England, said: ‘Blackpool’s announcement today shows that cycle hire is taking hold in England and these schemes will make a real difference to the way we travel; to work and to school, as well as in our leisure time.’
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